Seller's Guide to Listing Your Property  

The home selling process, from beginning to end, requires a partnership with seller and agent to accomplish the desired goal of a "SOLD" property.


Steps to Selling Real Estate

Step 1: Find An Agent

There's a human and business side to real estate.  While it is crucial to select an agent who provides the best possible service and problem solving support, it is just as important to select an agent that you can communicate with.  Your Realty Express agent will be the most valuable tool for selling your home.  Market knowledge and experience will be used to develop and implement the best marketing plan for your property's exposure to potential buyers.

Step 2:  Comparative Market Analysis (CMA)

Setting the right listing price is a crucial step in selling your home.  Properties priced too high can sit on the market for months or years.  However, it is just as important to maximize your equity and avoid selling for less than what your home is truly worth.  Relevant sales, pending sales, and properties currently on the market will help determine the best pricing and marketing strategies.

Step 3:  Prepare to Sell

Buyers imagine themselves living in a home prior to purchasing.  Homes in excellent condition sell faster with fewer price reductions than those in fair or poor condition.  Curb appeal, cleaning, removing clutter, painting, making necessary repairs and staging are some of the seller's best marketing tools once buyers arrive at the property.....exterior and interior first impressions are lasting impressions.

Step 4:  Marketing

Our targeted media marketing plan works to place your home in front of both local and national buyers.  Research shows that most buyers begin their search online.  Our extensive marketing includes syndicating properties to over 50 top real estate websites for maximum buyer exposure.  Learn more about our Smart Marketing Plan.

Step 5:  Process Management

We will work to qualify prospective buyers,
follow up for buyer feedback on showings, hold open houses, and analyze marketing results to maximize exposure and make needed adjustments in the sales process.

Step 6: Contract Offers and Negotiations

Contract negotiations begin when a buyer offers to purchase the property.  Realty Express agents present all offers to you and act on your behalf during negotiations. 

Step 7:  Closing

Ownership of the property will be transferred once all parties have signed the closing paperwork and funds have been received and properly distributed. The closing agent conducts the settlement process and your Realty Express agent is there to assist with a smooth transition.  

                                       Realty Express Homes




Mariam Watson, Principal Broker

Homes for sale in Little Rock, Arkansas

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